Centre for Digital Literacy & Business Management

1. To introduce participants to the fundamentals of marketing.
2. To help participants understand the importance of market research and segmentation.
3. To help participants develop skills in targeting and positioning.
4. To help participants understand the product development process.
5. To educate participants on pricing strategies and tactics.
6. To familiarize participants with distribution strategies and tactics.
7. To introduce participants to various promotion strategies and tactics.

1. Gain a comprehensive understanding of marketing concepts and principles.
2. Develop skills in market research, segmentation, targeting, and positioning.
3. Learn about product development, pricing, distribution, and promotion strategies.
4. Develop the ability to develop effective marketing strategies.
5. Enhance your career prospects by developing in-demand marketing skills.

The Principles of Marketing course is ideal for professionals who want to enhance their marketing skills and knowledge. This course is suitable for:

1. Marketing professionals
2. Sales professionals
3. Business development executives
4. Mid-level and senior-level managers
5. Anyone interested in learning about marketing concepts and principles.

1. Introduction to Marketing
2. Market Research and Segmentation
3. Targeting and Positioning
4. Product Development
5. Pricing Strategies and Tactics
6. Distribution Strategies and Tactics
7. Promotion Strategies and Tactics
8. Case Studies and Group Discussions.